If you are listening to offline and online chatter, Personal branding is something you might be hearing a lot about these days. So, what does personal branding really mean? How does photography fit into personal branding?
First off, Wikipedia defines personal branding as the practice of people marketing themselves and their careers as brands. And the term is thought to have been first used and discussed in a 1997 article by American writer on business management practices, Tom Peters.
With business being ever more competitive, your best way of staying ahead of the pack is to stand out and differentiate yourself from others in your industry. The key to building a strong personal brand brings with the theories of authenticity, and excellence.
For the sake of this blog, we will only focus on the importance of visual communication and the impact of professional photography. You heard the expression, “A picture is worth a thousand words.” One glance at a picture will communicate your message much quicker than a group of words.
Having great photography will give your personal brand another layer of trust and appeal. You should always aim to use the same headshot across all of your social media channels, bio, and website as part of your brand awareness strategy.
Now, getting a headshot isn’t a one-and-done thing. As we change and evolve, so should our headshots. A best practice is to have your headshots updated every year.
If you are looking to improve your personal brand, I recommend taking a look at the image you're currently using to represent you and ask the following questions:
1. Has my appearance changed?
2. Is my energy still the same?
3. Has my business or brand evolved since I took this picture?
4. Is this image technologically or stylistically outdated?
5. Is my headshot consistent with others in my industry?
Do any of the above situations apply to you? If so, reach out to schedule your next shoot. firstname.lastname@example.org
If you feel that your image is good for now, set a schedule for yourself to ensure that you remember to update it when that time comes. This is an investment in yourself and in your business that communicates to your existing and potential clients that you believe in your work.