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What is a Content Editorial Calendar?
A content editorial calendar is a calendar that helps you put together an effective content marketing plan for your business. As you invest more and more in content planning, it will undoubtedly have a major impact on the success of both your inbound marketing campaigns and the effectiveness of your content marketing overall.
Using a content editorial calendar will help you:
Analyze the strengths and weaknesses of your current content marketing efforts.
Create a plan of action.
Plan out your various content campaigns and how you will promote them.
Balance your campaigns with a variety of topics and formats.
Ensure all your blog posts are written on time and on target.
Content campaigns have a whole lot of moving parts, and without a content editorial calendar, you risk losing track of all the different aspects of your campaigns. A calendar will help you group all this information in one place, set deadlines, and keep you accountable.
SOCIAL MEDIA EDITORIAL CALENDAR
What is a Social Media Editorial Calendar?
A social media editorial calendar is a calendar that lets you organize your social media activities far in advance to make your social media marketing more manageable. It'll help you plan which content to share on each of your social media accounts -- and when.
By now, you realize that social media plays a critical part in an effective marketing strategy. And with so many social channels to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms.
Using a social media editorial calendar will help you:
Plan outposts weeks or months in advance, which frees up working hours to strategize for the future.
Keep track of exactly how to format your content for every social network, including Facebook, Twitter, Instagram, Pinterest and LinkedIn
Plan for each social network to customize posts instead of spamming all platforms with the same message.
Keep track of your larger social media campaigns on a monthly basis.
Track performance and plan for future posts. Without a calendar, you are publishing content without a clear vision and are unable to track big-picture and past performance. With a calendar, you can look back and analyze which content performed best so you can adjust your strategy accordingly.
You should take the time to craft custom messages for each network, and doing this in advance will save time throughout the week and ensure that you’re being thoughtful and intentional when you do post. Without a social media editorial calendar, you'll risk publishing content without being able to track posting frequency, post type, and how your posts perform.